Adolescent Communication Institute (ACI)

The Adolescent Communication Institute was established as part of the Annenberg Public Policy Center in January 2002 with a grant from the Annenberg Foundation. The Institute’s mission is to promote healthy youth development by educating the public, scholarly community and policy-makers about the latest scientific advances in reducing risks to adolescent health. It does so by convening conferences of experts, conducting national surveys and performing externally funded research. The findings of these projects are communicated to both scholars and the public through books, scientific reports and on the Internet.
 

Latest Information

News coverage of litigation against Philip Morris helped adolescent smokers learn about the fallacies of “light” cigarettes

Tuesday, June 15, 2010

In a report released online in the journal Tobacco Control, postdoctoral fellow Sally Dunlop and Dan Romer, director of APPC’s Adolescent Health Communication Institute, show how a dramatic increase in newspaper coverage of litigation against Philip Morris for its deceptive advertising for light cigarettes was associated with a decline in misperceptions about the benefits of light cigarettes among young smokers who read newspapers. This result is significant because beliefs about light cigarettes are associated with perceptions of risk from smoking and intentions to quit. The more that young smokers think that light cigarettes are healthier than regular cigarettes, the more likely they are to think that smoking is not risky and that they need not quit smoking. 

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APPC Research Finds That Since 1950, Tobacco Portrayal in Movies Matches Decline in U.S. Cigarette Consumption

Monday, April 19, 2010

Research conducted by the Annenberg Public Policy Center has found that the presence of tobacco-related content in 855 top-30 grossing box-office films, 15 movies per year from 1950-2006, has dramatically declined in parallel with actual cigarette consumption in the United States from the 1960s to 2006. In this study tobacco portrayal was defined as “The portrayal of anything tobacco-related, including smoking ads, logos, or paraphernalia, as well as implied or direct tobacco consumption” per five-minute segment.

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DatedProjectTitle
06/15/2010 National Annenberg Survey of Youth News coverage of litigation against Philip Morris helped adolescent smokers learn about the fallacies of “light” cigarettes
04/19/2010 Coding of Health and Media Project (CHAMP) APPC Research Finds That Since 1950, Tobacco Portrayal in Movies Matches Decline in U.S. Cigarette Consumption
04/08/2010 Coding of Health and Media Project (CHAMP) APPC Research Finds That Under MPAA’s Rating System, PG-13 Movies Contain Increasingly Violent Content
04/05/2010 Study Shows Effectiveness of Community-Based Screening for Sexually Transmitted Infections in Adolescents
03/25/2010 National Annenberg Survey of Youth APPC Research Shows Adolescents Can Learn Self-Control
02/16/2010 National Annenberg Survey of Youth Former Postdoctoral Fellow Sally Dunlop and APPC Associate Director Dan Romer published in Journal of Adolescent Health
01/27/2010 National Annenberg Survey of Youth New article using NASY data published in Nicotine & Tobacco Research
12/23/2009 Recommendations for Media Coverage of Suicide ACI suicide research in the news:
12/07/2009 Recommendations for Media Coverage of Suicide Holiday-Suicide Link: The Myth Persists
10/22/2009 A Multi-Level HIV Prevention Strategy Findings released on mass media as an HIV-prevention strategy
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