Information and Society

The Annenberg Public Policy Center examines the public policy implications of changes in technology and communication. It conducts research on issues of technology and policy, privacy, equity, international communications and infrastructure.

The Center has studied the changing role of the Internet, in particular the Internet and privacy. Its researchers have examined the role of television in shaping health policy, the portrayal of the medical profession on television and the role of women leaders in emerging communication fields. The Center has co-sponsored conferences on risk assessment, the use of new technologies to provide wider access to health information, online journalism and hyperlinks and society.

 

Latest Information

APPC Contributes to Consumer Privacy Study Contradicting Claims That Americans Want Tailored Advertising

Friday, October 02, 2009

Annenberg Public Policy Center researchers Amy Bleakley and Michael Hennessy served as co-authors of a study directed by Annenberg School for Communication Professor Joseph Turow suggesting that the majority of Americans (66 percent) are opposed to advertising tailored to their interests, despite marketers’ claims to the contrary. A collaborative effort of the Berkeley Center for Law & Technology at UC Berkeley School of Law (Berkeley Law) and the Annenberg School for Communication at the University of Pennsylvania, the study is the first nationally representative telephone survey that explores Americans’ opinions about the controversial marketing practice of behavioral targeting: following consumers’ actions and then tailoring advertisements for the consumers based on those actions.

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APPC research published in the Journal of Consumer Affairs

Thursday, August 28, 2008

The fall 2008 issue of the Journal of Consumer Affairs features an article summarizing findings from a national survey led by Annenberg School for Communication Professor Joseph Turow, Ph.D., and funded by the Annenberg Public Policy Center, to examine online consumers’ understanding of privacy rules and regulations.

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DatedProjectTitle
10/02/2009 APPC Contributes to Consumer Privacy Study Contradicting Claims That Americans Want Tailored Advertising
08/28/2008 APPC research published in the Journal of Consumer Affairs
10/03/2007 Google poised to become Big Brother, Turow warns
03/05/2007 Turow co-authors a warning about posting personal health records online
11/10/2006 Privacy Guarantees Are "Open to Question," Turow Tells the FTC
06/30/2006 The Hyperlinked Society: Thoughts on Linking, Knowledge, Marketing and Media
06/09/2006 The Hyperlinked Society Conference draws large audience
06/01/2005 Open to Exploitation: American Shoppers Online and Offline
12/22/2003 Women and Communications The Glass Ceiling Persists: The Third Annual APPC Report on Women Leaders in Communication Companies
06/25/2003 The Internet and Public Policy Americans and Online Privacy: The System is Broken
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